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Data & supply chain for consumer brands

We help consumer brands trust their numbers and run their supply chain plan.

Data & AnalyticsData platforms, dashboards, automations and AI on your own numbers.Supply Chain PlanningS&OP, demand planning, MPS, MRP and DRP.
Book my free callSee how we can help

30 minutes with Martin, the founder. No sales pitch.

Trusted by
  • Miss Jones Baking Co.
  • Fresh Monster
  • FaceTory
  • Mighty Mutt & Meow
  • Formula Fig
  • Storage Star
  • Confido

01What we do

Two practices. Consulting and systems in both.

Data & Analytics

Know your numbers.

One trusted source for sales, stock, orders and cost, with reports and AI on top.

Data platform
All your systems joined in one place, refreshed every day.
Dashboards and live Excel
Reports your team opens every morning. No exports.
AI on your data
Ask Claude a question and get the answer from your own numbers.
Automations
Data pulls, checks and routine reports that run themselves.

ConsultingSystemsAI-ready

Supply Chain Planning

Run your plan.

One plan from forecast to purchase order, agreed by sales, operations and finance.

S&OP
One monthly meeting cycle that ends in one agreed plan.
Demand planning
A forecast your team trusts and can explain.
MPS and MRP
What to make and what to buy, and when.
DRP
How much stock to send to each warehouse or 3PL.

ConsultingSystemsAI-ready

02How we help

Sound familiar?

Pick the one that hurts most. That is where we start.

  • “Our numbers never match.”

    Data & AnalyticsOne data platform and one set of definitions for every report.

  • “We keep running out of stock.”

    Supply Chain PlanningMRP and DRP that turn demand into orders on time.

  • “Month-end reporting takes a week.”

    Data & AnalyticsDashboards and live Excel that refresh on their own.

  • “We’re sitting on too much inventory.”

    Supply Chain PlanningSafety stock and reorder rules for every item.

  • “We want AI, but our data isn’t ready.”

    Data & AnalyticsClean data and a secure connection to Claude.

  • “Sales and ops never agree on the forecast.”

    Supply Chain PlanningDemand planning and a monthly S&OP with clear owners.

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03Work

Selected client stories.

Names kept private. The problems will feel familiar.

A baker holding a tray of fresh cookies

Baking brandBoth practices

One source of truth, and a plan that runs on it.

Five systems joined into one data platform, with a monthly S&OP and supply plan on top.

A corridor of green storage unit doors

Self-storage operatorData & Analytics

A scorecard for every store.

Dashboards, live Excel and AI questions on the data warehouse they already had.

Hands holding a skincare bottle above a sheet mask

Personal care groupSupply Chain Planning

Three brands, one demand plan.

A monthly forecast for every brand, with every cycle saved and easy to explain.

An amber dropper bottle on a wooden stand

Skincare brandSupply Chain Planning

A product launch with a plan behind it.

Forecasts by product and region from day one, with purchase orders placed from them.

04How we work

Small team. Senior people. Built to last.

You work with the founder.

Martin leads every engagement, from the first call to go-live. Small team, senior people.

You own everything.

Code, data and documentation live in your accounts. No lock-in and no seat fees.

AI-ready by default.

Every system comes with clean definitions and a secure connection to Claude.

“WireBI transformed our planning process from a reactive scramble to a proactive strategic advantage. Their understanding of the CPG landscape is unmatched.”

Irena Todd, Fresh Monster

05Let’s talk

Martin Silberman, founder of WireBI

When you are ready.

Bring your messiest spreadsheet or your shakiest forecast. In 30 minutes we will show you where to start.

  1. Free call30 minutes, no pitch.
  2. Free proof of conceptA working view on your own data.
  3. Monthly supportWe run it, grow it and train your team.
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Write us

Martin Silberman
Founder

Miami · Buenos Aires